In this era, the legal marketplace, increased competition, and the consumerism of legal services have added pressure on attorneys and law firms to differentiate themselves.
Simply put, it’s impossible to stand out when potential customers don’t notice you.
Worse, if your online presence isn’t professional, your clients will look elsewhere.
Here are our top tips for creating an amazing website design for your law firm or legal practice, whether you work with an organization, a freelancer, or post your proposal on Crowdspring:
Keep the Design Simple, Fresh, and One-of-a-kind
Your website reflects your business’ reputation. When a visitor visits your site for the first time, this is the first impression they will form.
If you use a pre-made template and your website looks like thousands of other businesses on the Internet, you will miss out on an opportunity to make a distinct impression.
Why would a prospective client recall your site when she has seen others that look exactly like it?
Take into account the impression you want to make on your clients and potential clients. Also, the message you want to convey to them.
Incorporate large Hero areas into your homepage design to simplify the message. Even if you’re not unfamiliar with the term, you’ve probably come across “hero areas.”
On a website’s homepage, hero areas are huge blocks (usually an image and text or only an image or text). Their size and prominence grab the visitor’s attention right away. It also establishes a visual tone for the rest of the page and site.
Display Your Attorney Profiles and Services
You’re promoting a service. Make sure that the service is displayed prominently on your homepage.
When prospective clients visit a law firm’s website, they are looking for two things: what services your firm provides and attorney user profiles.
You only have a few seconds to make a good first impression, and you should make it a professional one.
Don’t overcrowd your website with images or graphics. Although it is said that a picture is worth a thousand words. But, it can also confuse you and divert your attention. Choose a few good shots to highlight.
Advanced Tip: Use personal testimonies to help your company’s image. Testimonials (as a design element) can communicate effectively with prospective clients.
You can have a separate testimonials page, but consider incorporating testimonials all across your design.
Remember to Include Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Initiatives spent on one marketing strategy typically detract from other marketing initiatives for a law firm, just as they do for a small business.
Search engine optimization and search engine marketing are highly technical fields that necessitate a significant time investment to learn.
However, SEO and/or SEM campaigns can provide considerable influence to attorneys and law firms and, as such, should not be overlooked.
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